Simply put, Looker is a cloud-based platform that takes business data and visualizes it, giving companies a unified, single source of truth for all their business analytics. Its powerful insights can help organizations explore and reveal patterns in their data.
The platform includes embedded analytics, workflow integrations, and custom data apps
A unique feature of Looker is its modeling language called LookerML. This lightweight, flexible markup language gives teams the power to define the sources for their data and how it’s shared as well as how it’s combined with
other data. As a result, anyone within the organization can create reports and dashboards and access a unified source of data.
Looker is compatible with transactional databases like Oracle and MySQL and the analytical data stores BigQuery, Snowflake, and Redshift. Add-ons for custom data applications and experiences are also available.
Nowadays, companies need flexibility and the ability to customize in order for technical users and business users to collaborate. Looker provides both. Advantages include:
Browser-based: Since Looker’s entirely web-based, you don’t have to worry about software installation or updates. It also allows for easy content link-sharing.
Multi-cloud friendly: Looker’s multi-cloud capabilities allow you to easily change where you choose to deploy Looker and which underlying cloud database with no impact on the end user’s experience.
Made for everyone: Business intelligence analysts and non-technical users alike can use Looker. Analysts with SQL experience can define and maintain business rules for their organization while less tech-savvy users can access and interact with content relevant to them.
Customizable: Developers can also use the Looker platform to build and deploy their own custom end-to-end applications. Or, they can start with Looker pre-built applications such as web analytics, marketing analytics, and sales analytics.
Before adopting Looker, first look at where your company’s data is stored, how data is used, stakeholder needs, and address any compliance and data governance concerns. One of our Cloud Experts can help you get started and decide if Looker’s right for your organization. Schedule a consultation with us today.